Monday, January 08, 2007

Jay-Z & GMC Launch Jay-Z Blue

General Motors Corp.unveiled a concept GMC Yukon Denali SUV developed in partnership with cultural icon Shawn "Jay-Z" Carter.

Jay-Z, hip-hop superstar and business entrepreneur, escorted the GMC Yukon Denali – painted a special shade of blue in honor of his signature color "Jay-Z Blue" – down a runway at an exclusive event called GM Style, an invitation-only party where top celebrities appeared with 17 new GM vehicles, concept cars and classics. The party kicked off the North American International Auto Show, which opens to the public on Jan. 13.

"Automotive design, entertainment and fashion have had a profound influence on each other and American culture for generations," said Ed Welburn, vice president of GM Global Design. "Tonight we're pairing a music icon, Jay-Z, with an automotive icon, the GMC Yukon Denali. Our Global Color Studio worked with Jay-Z to develop a fresh, vibrant color that matched his goals and aesthetics. The paint uses a high degree of reflective materials that helps evolve the blue color spectrum." [Source]

Theres no stopping this man. "I'm not a businessman I'm a business, man!", he once said.

More fantastic images from the event click

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